Our brand was created out of a desire to design clothing that combines style, comfort, and practicality for modern women. 

Over 20 years ago, our founder inspired by his wife and three daughters. One day, his youngest daughter was watching her mother get ready for work and asked, “How do you manage everything and still look so beautiful?I want to be just like you when I grow up.”

These words became a moment of realization: women juggle many roles every day — professional, mom, friend — and deserve clothing that helps them feel confident and elegant in every situation. 


We started with small shipments of sweaters, blouses, tops, and cardigans to boutiques across the country, and soon, our pieces captured the hearts of women. They loved our collections for their quality, versatility, and style, perfectly suited for both busy workdays and long-awaited weekends.

Over time, we began collaborating with major retailers like Nordstrom to make our collections accessible to even more women. Today, we aim to connect with you directly by offering our clothing online. This allows us to hear your feedback better and create pieces that truly matter to you. 

“We believe in the power of a fresh outfit, perfectly curated to show your personal style with a cozy-soft, effortless fit. ”